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VIDEO: How the Savannah Bananas have become the greatest show in baseball | SportsCenter

ESPN recently featured a video short called “How the Savannah Bananas have become the greatest show in baseball” on SportsCenter.

The clip explores how the Savannah Bananas minor league baseball team made going to a baseball game an experience, becoming the “greatest show in baseball.”

Click here to watch the video on ESPN’s YouTube page.

Discussion Questions:

  1. According to this video, have the Savannah Bananas always been successful off the field?
  2. How did the team’s owners originally finance the team’s operation?
  3. How do you think the organization’s leadership has impacted the franchise’s overall success?
  4. What approach did the team’s front office take to help build a loyal following?
  5. What is branding?
  6. How would you describe the Bananas’ branding strategy?
  7. How do you think the team’s branding strategy helped it to find success?
  8. What is product differentiation?
  9. What is positioning?
  10. What is competition?
  11. What is the difference between direct and indirect competition?
  12. Who do you think might represent competition to the Bananas?
  13. How do you think the Bananas’ front office has differentiated its product from competitors?
  14. How has it positioned its product?
  15. What is fan experience?
  16. How do you think the attention to fan experience has propelled the Bananas’ success? Be prepare to discuss your answers in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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