Competitive Edge - Sports & Entertainment Marketing News

Warner Bros. is now selling bottled Butterbeer. But Harry Potter fans in the US may be out of luck

Harry Potter fans, the rumors are true: Butterbeer, one of the most beloved drinks from the Wizarding World, now comes in bottles. Warner Bros. is selling the non-alcoholic, butterscotch-flavored drink in bottles online and in select stores. It was previously only available in draught form at select Wizarding World locations.

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Discussion Questions:

  1. What is product placement?
  2. What is reverse product placement?
  3. Do you think this story offers an example of reverse product placement? Why or why not?
  4. What is fandom? How might high levels of Harry Potter fandom influence Warner Bros decision to release Butterbeer in bottles?
  5. Why do you think Warner Bros only released the product in the UK? In your opinion, would it be a popular seller in the US? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.