Competitive Edge - Sports & Entertainment Marketing News

Weezer’s Latest Merch Is … a Weezer-Branded Roomba Vacuum

Weezer wants to clean your floor. Well, actually, the band wants to let a Roomba clean your floor. To be even more specific, they want a branded Roomba that looks like a Weezer CD to clean your floor. That way, you have even more time to listen to the band’s new music.

Introducing: the Wroomba (the W is silent).

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Discussion Questions:

  1. What is licensed merchandise?
  2. Why do bands and musicians sell licensed merchandise?
  3. Why do you think bands and musicians are getting more creative with the type of merchandise that they offer?
  4. What is a publicity stunt?
  5. Do you think this offering from the band Weezer is a publicity stunt or will they actually plan to sell Weezer-branded Roomba vacuums?
  6. How might Roomba benefit from this promotion?
  7. How might Weezer benefit from this promotion?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.