Competitive Edge - Sports & Entertainment Marketing News

What the NFL Draft is costing Cleveland and the community

For football fans, the NFL draft is all about the pick and the players.

For Cleveland’s civic leaders, it’s all about the visibility and visitors.

Click here to read the story at

Discussion Questions:

  1. What is economic impact?
  2. How is economic impact measured?
  3. What is an economic impact study?
  4. Who typically conducts these studies and why?
  5. Do all economists agree on the results of these studies?
  6. According to this story, how much will it actually cost the city of Cleveland to host this year’s NFL Draft?
  7. How might the investment in event management and event marketing from the NFL benefit host cities like Cleveland?
  8. How else might the city benefit from hosting the draft?
  9. Do you think cities are taking a risk when they choose to host a major event like the NFL Draft? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.