Competitive Edge - Sports & Entertainment Marketing News

What Turner Sports, DraftKings and FanDuel could get out of their new sports betting partnership

Surrogate advertising.

It’s the term one sports executive used when describing Thursday’s sports betting media deal with Turner Sports featuring DraftKings and FanDuel. The executive said the sports wagering companies are still competing for brand exposure and market share to position their future paths to revenue.

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Discussion Questions:

  1. Based on information from this story, why would Turner would partner with Draft Kings or Fan Duel?
  2. What is a target market?
  3. Who do you think Draft Kings and Fan Duel might be targeting as part of their partnership with Turner?
  4. Why do you think many industry professionals view the gambling sector as a growth opportunity?
  5. In your opinion, should brands that could be considered gambling companies be allowed to advertise during sports broadcasts? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.