Competitive Edge - Sports & Entertainment Marketing News

What We Can Learn from Taylor Swift’s ‘Midnights’ Merchandise Collection

Whether you’re into her music or not, it’s undeniable that Taylor Swift has influence.

Click here to read the story at magazine.promomarketing.com.

Discussion Questions:

  1. What is licensing?
  2. Why is licensing important in the entertainment industry?
  3. If you wanted to put an image of Taylor Swift on a t-shirt and sell it, could you legally do that? What steps would you have to take?
  4. What is merchandising?
  5. Why is merchandising important to musicians like Taylor Swift?
  6. Based on what you learned in this news story, how would you describe Taylor Swift’s ‘Midnights’ merchandise collection?
  7. What is fandom?
  8. How do varying levels of fandom impact merchandise sales?
  9. How would you describe the level of fandom surrounding Taylor Swift?

Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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