Whether you’re into her music or not, it’s undeniable that Taylor Swift has influence.
Click here to read the story at magazine.promomarketing.com.
- What is licensing?
- Why is licensing important in the entertainment industry?
- If you wanted to put an image of Taylor Swift on a t-shirt and sell it, could you legally do that? What steps would you have to take?
- What is merchandising?
- Why is merchandising important to musicians like Taylor Swift?
- Based on what you learned in this news story, how would you describe Taylor Swift’s ‘Midnights’ merchandise collection?
- What is fandom?
- How do varying levels of fandom impact merchandise sales?
- How would you describe the level of fandom surrounding Taylor Swift?