Competitive Edge - Sports & Entertainment Marketing News

Why The Gap Is Betting Its Future on the Kanye Effect

[displaycategories]

Imagine the collective sigh of relief from Gap Inc.’s employees and shareholders on June 26. After a Bangladesh factory scandal, a bungled collaboration with designer Telfar Clemens, and employee layoffs and furloughs, their stock price spiked 42% in one day — its highest swing since 1980.

Earlier that day, the New York Times reported a 10-year licensing deal between Kanye West’s Yeezy and Gap.

Click here to read the story at marker.medium.com.

Discussion Questions:

  1. What is a sales forecast?
  2. Why do you think sales forecasts are important?
  3. What is distribution?
  4. How might an exclusive distribution deal with Kanye West for Yeezy brand products help boost sales at Gap?
  5. According to this story, why is Gap investing so much in this partnership with Kanye West?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

SEARCH COMPETITIVE EDGE:

RECENT POSTS:

POST CATEGORIES

COMPETITIVE EDGE ARCHIVE

FOLLOW SCC