Imagine the collective sigh of relief from Gap Inc.’s employees and shareholders on June 26. After a Bangladesh factory scandal, a bungled collaboration with designer Telfar Clemens, and employee layoffs and furloughs, their stock price spiked 42% in one day — its highest swing since 1980.
Earlier that day, the New York Times reported a 10-year licensing deal between Kanye West’s Yeezy and Gap.
Click here to read the story at marker.medium.com.
- What is a sales forecast?
- Why do you think sales forecasts are important?
- What is distribution?
- How might an exclusive distribution deal with Kanye West for Yeezy brand products help boost sales at Gap?
- According to this story, why is Gap investing so much in this partnership with Kanye West?