When most people think of sports drinks, they think of Gatorade, Powerade, or other colorful beverages that commonly appear in the hands of athletes in ad campaigns. The milk industry wants to change that.
Click here to read the story at marketingbrew.com.
- Who is The Milk Processor Education Program?
- Why do you think they invest in marketing?
- What is the difference between the marketing of sports and marketing through sports?
- Why do you think MilkPEP invests in sports marketing?
- What is positioning?
- What is differentiation?
- How does MilkPEP use sports marketing to position its brand?
- How does MilkPEP use sports marketing to differentiate its brand from other competing “sports drinks” in the marketplace?
- According to this story, what is one example of how MilkPEP has “leaned into” sports marketing?
- Based on what you learned from this story, have the organization’s sports marketing efforts been effective?