Live sport’s indefinite hiatus is forcing Adidas to recreate those events that have been canceled in video games. In Turkey, Adidas recreated the canceled European Championship in the FIFA 20 Playstation video game. Since the start of the month, the advertiser has been streaming matches for the ‘Uncanceled Cup’ between 12 footballers and 12 celebrities to its Facebook Live, IGTV, and YouTube Live profiles in Turkey.
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- How do you think the COVID-19 health crisis has impacted adidas?
- Based on information from this story, describe how adidas has turned to video games as a marketing tool to help reach consumers.
- What is product placement?
- How does this story illustrate the concept of product placement?
- According to this story, there is an e-commerce component to this marketing initiative from adidas. What is it?