Competitive Edge - Sports & Entertainment Marketing News

Dam Nation Collective says ‘we’re swinging for the fences’ to fuel Oregon State’s NIL game


* Note to current subscribers to SCC’s Education Resource Center subscribers, you might consider downloading the “State of NIL” activity bundle to help augment your discussion of this news story in class! The resource is available by visiting the “Bonus Content” subscription link on your account page.

Oregon State is about to turbo-charge name, image and likeness opportunities for its athletes.

Click here to read the story at

Discussion Questions:

  1. What is NIL?
  2. Why is NIL important to college athletes?
  3. How do you think NIL impacts college sports as a whole?
  4. What impact might it have on the future of college sports?
  5. Why would a brand be interested in a NIL deal with a college athlete?
  6. What types of brands might be interested in NIL partnerships?
  7. What is a collective as it relates to NIL?
  8. Why do brands form collectives?
  9. How do athletes benefit from these collectives?
  10. How might a school athletics program benefit?
  11. What is Oregon State doing in terms of forming a collective?
  12. How do you think the program might benefit from the new collective? Be prepared to discuss your answers in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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