Competitive Edge - Sports & Entertainment Marketing News

DAZN’s Canelo NFTs Aim to Blend Gaming and Collectibles


Sports streaming service DAZN is releasing its first NFTs in connection with the May 8 title fight between Canelo Alvarez and Billy Joe Saunders.

The collection combines two major sports business trends—digital collectibles and gamification. Prior to the bout, DAZN will be auctioning one “gold edition” NFT for each round of the fight. The owner of the NFT that corresponds to the round in which the bout ends will win an experience for two at a future Alvarez fight.

Click here to read the story at

Discussion Questions:

  1. What is a NFT?
  2. Why do you think digital collectibles have become such a hot product with consumers?
  3. What is gamification?
  4. Why do you think gamification has become such a popular tool for reaching consumers?
  5. How might gamification boost levels of fan or consumer engagement?
  6. Why might that be important to a company?
  7. Why do you think DAZN is releasing NFTs in the lead up to a major boxing match?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors