Competitive Edge - Sports & Entertainment Marketing News

ESPN secures ‘US$1.4bn’ La Liga US rights deal until 2029


Disney-owned sports broadcaster ESPN has secured rights in the US to La Liga until the end of the 2028/29 season.

Financial terms of the eight-year deal were not made public, but Sportico reports that ESPN will pay the Spanish soccer body US$175 million a year, equal to some US$1.4 billion over the duration of the agreement.

Click here to read the story at

Discussion Questions:

  1. What are broadcast rights?
  2. Why are broadcast rights important to ESPN?
  3. Why are broadcast rights important to sports leagues like La Liga?
  4. Why do you think Disney would invest nearly a billion and a half dollars in broadcast rights to La Liga matches?
  5. From a broadcast perspective, what is the difference between “linear” and “digital”?
  6. Based on information from this story, where does ESPN plan to broadcast the games (on which platforms)?
  7. Why do you think ESPN will broadcast the majority of the matches on ESPN+?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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