Competitive Edge - Sports & Entertainment Marketing News

Fans raise more than $4 million for Damar Hamlin’s toy drive


An online fundraiser started by the Buffalo Bills safety Damar Hamlin registered more than $4 million in donations just hours after the NFL star suffered cardiac arrest during a game on Monday. 

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Discussion Questions:

  1. What is fandom?
  2. Are there different levels of fandom?
  3. How does fandom impact the business of sports and entertainment?
  4. What are you fan of?
  5. How does that impact the sports and entertainment products and brands that you consume?
  6. What is the Bills Mafia?
  7. How might this story illustrate the concept of fandom?
  8. Is fandom always a positive thing? Why or why not?
  9. Bills Mafia also donated to support an opposing player’s charity (Bengals’ Tee Higgins). How might that represent the overall influence that athletes and entertainers have to make a positive impact on the world?
  10. How do you think athletes and entertainers could tap into the fandom around them to make an impact in the future? Do they have a responsibility to do so? Why or why not? Be prepared to discuss your answers in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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