Competitive Edge - Sports & Entertainment Marketing News

High-profile investors back Tiger Woods’ and Rory McIlroy’s tech-infused golf venture


A group of high-profile investors, including NBA star Stephen Curry, Formula One driver Lewis Hamilton, women’s soccer player Alex Morgan, Los Angeles Angels All-Star Shohei Ohtani, entertainer Justin Timberlake and tennis star Serena Williams, are backing Tiger Woods and Rory McIlroy’s new company, which plans to launch a tech-infused golf league in 2024.

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Discussion Questions:

  1. What is an industry trend?
  2. Why do you think athletes and celebrities investing in startups and other entrepreneurial ventures has become such a popular trend in sports and entertainment?
  3. Based on what you learned in this news story, describe Tiger Woods and Rory McIlroy’s new company.
  4. What is the name of the new golf league?
  5. Why do you think so many other athletes and entertainers are investing?
  6. In your opinion, will this venture be a success? Why or why not?
  7. What is event management?
  8. What is event marketing?
  9. How might both be important to TGL?
  10. What is differentiation?
  11. What is the differentiation strategy for TGL compared to other golf events?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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