Competitive Edge - Sports & Entertainment Marketing News

How Tom Brady made his $475 million fortune


When NFL legend Tom Brady retired from the NFL this week, he left the game as the career leader in passing yards (84,520) and touchdowns (624) — he also left with an estimated $475 million.

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Discussion Questions:

  1. Based on information from this story, how did Tom Brady earn his $475 million fortune?
  2. Why do you think quarterbacks are paid more than any other position in football?
  3. What are three brands that Tom Brady has endorsed in his career?
  4. Why do you think he chose to support those particular brands?
  5. What characteristics do you think brands might consider when selecting an athlete or entertainer to endorse their products and services?
  6. Why do you think so many brands were interested in partnering with Tom Brady to endorse their products and services?
  7. What is an industry trend?
  8. Why do you think so many athletes and entertainers have become entrepreneurs? How might that represent an example of an industry trend?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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