Competitive Edge - Sports & Entertainment Marketing News

Inside the NFL’s youth-focused social strategy


The National Football League wants to be the most youth-focused, community-driven league in the world. To reach that goal, it’s counting on its social media marketing strategy.

Click here to read the story at

Discussion Questions:

  1. What is market segmentation?
  2. What are demographics?
  3. What is a target market?
  4. Based on what you learned from this story, who is the NFL targeting with their marketing?
  5. Why might that demographic be important to the NFL?
  6. What is social media marketing?
  7. Why is social media an important component of the NFL’s marketing push?
  8. What is fan engagement?
  9. How does social media help boost levels of fan engagement?
  10. Why is fan engagement important?
  11. What is content marketing?
  12. Why is content marketing important to the NFL?
  13. If you were a marketing consultant contracted by the NFL, how would you advise them to help reach a younger demographic? Be prepared to discuss your ideas in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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