Competitive Edge - Sports & Entertainment Marketing News

James Cameron says ‘Avatar 2’ is successful enough for 3 more movies


Prepare for a lot more “Avatar.”

The sequel to the 2009 hit, “Avatar: The Way of Water,” is currently taking the box office by storm, surpassing “Top Gun: Maverick” this week to be the biggest 2022 release at the worldwide box office with $1.5 billion.

Click here to read the story at business

Discussion Questions:

  1. What is a film franchise?
  2. Is Avatar a franchise?
  3. According to the headline of this news story, ‘Avatar 2’ has been successful enough for 3 more movies. Why do you think the film needed to be successful for another film?
  4. Why do you think they feel this is enough for three more movies?
  5. How will the success of Avatar impact Disney’s business?
  6. How might it impact Disney’s business?
  7. What is a toy-ready film?
  8. How might Avatar represent an example of toy-ready films?
  9. What is licensing?
  10. How might licensing provide a massive revenue opportunity for Disney as it relates to Avatar?
  11. If a company wanted to use Avatar’s name, logo, or characters for products, would they need a license?
  12. Who would represent the licensor in that type of transaction? Who would be the licensee?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors