Competitive Edge - Sports & Entertainment Marketing News

Miami Vice and Basquiat Ball: Heat, Nets Lead NBA Alternate Jersey Rush


Shortly after signing an apparel deal with the NBA that would begin with the 2017-18 season, Nike sent representatives to meet with all 30 teams to introduce a novel idea. For most of NBA history, home teams wore white; road teams wore colors; and occasionally you’d see a throwback or an alternate jersey. Nike wanted to mix things up. They approached teams with the concept of a City Edition uniform, featuring elements unique to each hometown’s cultures and local identities. 

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Discussion Questions:

  1. What are industry trends?
  2. Why do you think alternative jerseys are such a popular trend in U.S. sports leagues?
  3. What is sponsorship?
  4. How does Nike, as a sponsor of the NFL and NBA, benefit from the introduction of alternate jerseys?
  5. What is branding?
  6. How do “City Edition” uniforms illustrate the concept of branding?
  7. Why do you think “City Edition” uniforms are so popular in Miami and Brooklyn?
  8. Could your high school introduce an alternate uniform concept? How might the school benefit?
  9. If your high school were to introduce a “City Edition” uniform, what might it look like? Why?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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