Competitive Edge - Sports & Entertainment Marketing News

MLB taps Zoom to power new game and broadcast elements

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Major League Baseball (MLB) and Zoom have agreed a partnership that will see the communications technology company power new game and broadcast elements.

Click here to read the story at sportspromedia.com.

Discussion Questions:

  1. What is a sports product?
  2. Is MLB a product?
  3. Is a MLB broadcast a product? Why or why not?
  4. How has technology impacted the sports product?
  5. Why is the quality of MLB broadcasts important to the league?
  6. How has technology impacted the quality of sports broadcasts?
  7. Based on what you learned from this news story, how will MLB utilize Zoom technology?
  8. How might this partnership with Zoom impact the MLB product?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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