Competitive Edge - Sports & Entertainment Marketing News

NASCAR’s experiment at Los Angeles Coliseum nets most Busch Clash viewers since 2016


Sunday’s Busch Light Clash at the Los Angeles Coliseum drew over 4 million viewers.

NASCAR moved the season-opening exhibition race from Daytona to a purpose-built quarter-mile track inside of the famed stadium to build excitement for the 2022 season. 

Click here to read the story at

Discussion Questions:

  1. What was NASCAR’s “expiriment” as described in this news story?
  2. What is the event triangle?
  3. Describe how the event triangle might apply to this news story?
  4. What is an exhibition event?
  5. What is the goal of an exhibition event?
  6. What is event marketing?
  7. What are the 5 P’s of event marketing?
  8. How do you think NASCAR might have applied the 5 P’s to this event?
  9. Why do you think NASCAR would want to expiriment with an exhibition race?
  10. Based on information from this story, was the expiriment a success?
  11. What are ratings?
  12. Why is it important to NASCAR that its events attract TV viewers?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors