Competitive Edge - Sports & Entertainment Marketing News

Netflix will release a new movie every week in 2021


In the 1930s and 1940s, the film studio MGM pumped out 50 new movies a year, most of which featured the world’s biggest stars at the time: Judy Garland, Clark Gable, Spencer Tracy, and countless others. MGM co-founder and lead executive, Louis B. Mayer, famously boasted that the studio had “more stars than there are in the heavens.” Not long after that, antitrust regulation and the advent of television ended Hollywood’s system of studio dominance, and no company has been as prolific since.

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Discussion Questions:

  1. What is competition?
  2. What, specifically, is competition for the entertainment dollar?
  3. What is the difference between direct competition and indirect competition?
  4. Can you identify three examples of Netflix’s direct competitors?
  5. Can you identify three examples of Netflix’s indirect competitors?
  6. Why is it important for Netflix to continue offering quality content for subscribers?
  7. Why do you think they plan to offer a new movie every week in 2021?
  8. How might that strategy help differentiate Netflix from competitors? Be prepared to discuss your answers.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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