Competitive Edge - Sports & Entertainment Marketing News

New Manchester arena moniker unveiled: Co-op Live


We have a name for the recently green-lit Manchester arena: Co-op Live, as Oak View Group (OVG) partners with Co-op, the largest consumer co-operative in the United Kingdom.

The Co-op has become a major player in the UK’s music scene, with pop-up shops at events like the Glastonbury Festival. It’s also synonymous with Manchester, opening its first offices there in 1863.

Click here to read the story at

Discussion Questions:

  1. What are naming rights?
  2. Why do companies invest in naming rights deals?
  3. According to this story, what company is investing in the naming rights to the new arena in Manchester?
  4. How might the company benefit from this sponsorship investment?
  5. What steps are they taking with construction of the new arena to reduce their carbon footprint? Why is that important?
  6. Once the arena officially opens, how will they provide added value and benefits to “members” (ticket holders)? Why is that important?
  7. According to information from this story, how will construction of the new stadium benefit the local economy?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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