Competitive Edge - Sports & Entertainment Marketing News

Bringing Fans Back to MLB Will Require Yogi Berra-Level Marketing Savvy (CE)

One of Pat Gallagher’s favorite quotes about baseball has long been attributed to Yogi Berra. “I love Yogi’s old quote where he said `You know, if people don’t want to come to the ballpark, you can’t stop them,’” Gallagher, the former marketing guru for the San Francisco Giants, says.

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Discussion Questions:

  1. What is publicity?
  2. How might Major League Baseball’s current position result in negative publicity for the league?
  3. Why do you think some fans might never follow baseball again if the two sides can’t come together?
  4. In your opinion, will MLB suffer from a fan support perspective if the season is canceled? Why or why not?
Chris Lindauer

Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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