Competitive Edge - Sports & Entertainment Marketing News

Japan is testing an app that lets sports fans cheer from the safety of their sofas (CE)

With fans barred from stadiums due to coronavirus restrictions, sporting bodies around the world are grappling with how to create atmosphere at matches — and the makers of a new app think they have the answer. The “Remote Cheerer powered by Sound UD” system is made by Yamaha and broadcasts cheers, boos and chants from users’ homes to the stadium via the internet, according to a press release.

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Discussion Questions:

  1. Why does the quality of the product matter in the sports and entertainment industry?
  2. Based on information from this story, what will the new app that is being tested in Japan influence a sports broadcast?
  3. How could the new app potentially improve the product from a sports broadcasting perspective?
Chris Lindauer

Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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