Competitive Edge - Sports & Entertainment Marketing News

NHL Enlists Young Fans To Join ‘Power Players’


For a third year, the National Hockey League is soliciting applications from fans ages 13-17 for a youth advisory board.

The NHL Power Players help advise the NHL on hockey-related topics important to their generation.

Click here to read the story at

Discussion Questions:

  1. What is market segmentation?
  2. Based on information from this story, what type of segmentation is the NHL using for its ‘Power Players’ program?
  3. Describe the NHL’s ‘Power Players’ program, based on information from the story.
  4. Why would the NHL be interested in the opinions of 13-17 year-olds?
  5. Do you think the program has provided results for the NHL? Why do you think they are bringing it back for a third year?
  6. What is market research?
  7. Is this initiative from the NHL an example of market research? Why or why not?
  8. Do you think other sports leagues offer similar programs? If not, should they? Be prepared to discuss your answers.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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