Competitive Edge - Sports & Entertainment Marketing News

Release The Kraken: Seattle’s New NHL Team Gives Back In A Big Way (CE)


Sports during the current pandemic have looked a little different than they used to, but the NHL and other leagues have found creative ways to make it work. Before the halfway mark of the 2018-2019 season, the NHL gave fans even more to talk about with the introduction of a brand new expansion team: The Seattle Kraken!

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Discussion Questions:

  1. What are community relations?
  2. Why is it important for sports teams like the Kraken to engage in community relations efforts?
  3. Based on information from this story, describe the Kraken’s recent community relations program.
  4. Why do you think the Kraken chose to support this particular cause?
  5. What is your favorite sports team? Look online or on social media and see if you can find an example of a cause your favorite team supports. Be prepared to discuss your answers.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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