Competitive Edge - Sports & Entertainment Marketing News

‘Scream VI’: Behind the Chillingly Effective Marketing Campaign


His voice has become iconic and it’s never good news when he calls — but 2 million people had custom chats with Ghostface as part of the marketing campaign for Scream VI, a sign the idea rang true with fans.

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Discussion Questions:

  1. Why is marketing important to the success of a film to a studio like Paramount?
  2. Why do you think some campaigns more successful than others?
  3. Was the ‘Scream VI’ marketing campaign a success?
  4. What made the campaign for ‘Scream VI’ so successful, according to this story?
  5. This news story suggests ‘traditional marketing’ tactics aren’t enough to attract the attention of consumers. What does that mean?
  6. What is an example of a nontraditional marketing strategy as it relates to this campaign?
  7. What is consumer engagement?
  8. How did this campaign help to drive engagement?
  9. How might that engagement have helped to impact the success of this campaign?
  10. How well did the film perform at the box office? Do you think the marketing campaign helped to drive sales? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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