Competitive Edge - Sports & Entertainment Marketing News

Shanghai starts construction on $898 million e-sports arena, as it pushes to be world gaming capital


Shanghai has broken ground on a major e-sports events hub as the city pushes to become the leader in competitive gaming.

E-sports refers to competitive video gaming which is growing quickly globally. Over the past few years, e-sports tournaments have managed to pack out large stadiums with fans flocking to watching their favorite players.

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Discussion Questions:

  1. What is positioning?
  2. How do you think Shanghai is positioning the city by building a state of the art E-sports venue?
  3. Why do you think Shanghai wants to position the city that way?
  4. What is economic impact?
  5. How might the city of Shanghai benefit from an economic standpoint if they are able to host the world’s biggest E-sports events?
  6. What is sponsorship?
  7. What are naming rights?
  8. What type of company might be interested in naming rights to Shanghai’s E-sports venue? Why?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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