Competitive Edge - Sports & Entertainment Marketing News

Target Field’s new tech aims to improve fan experience at Twins games


Twins fans might not realize it, but robot eyes will be watching them.

As one of several tech upgrades the baseball team made to Target Field ahead of Friday afternoon’s home opener against the Astros, an artificial intelligence (AI) weapons-detection system will replace the usual metal detectors and manual bag searches for those entering the downtown Minneapolis stadium.

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Discussion Questions:

  1. What is fan experience?
  2. Why is fan experience important in sports and entertainment?
  3. What factors contribute to fan experience?
  4. Why is fan safety important?
  5. What is technology?
  6. How can technology help to enhance the fan experience at live sporting events?
  7. What is AI?
  8. How has Target Field used AI to enhance the fan experience?
  9. How do long lines impact the fan experience?
  10. How else do you think technology could help to improve the fan experience at sports and entertainment events? Be prepared to discuss your answers in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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