Competitive Edge - Sports & Entertainment Marketing News

Thanks to ‘Trolls,’ you’ll see more new movies open in the living room (CE)


Universal Studios faced a dilemma with its family-friendly film “Trolls World Tour.” Movie theaters had closed due to the coronavirus pandemic’s collective lockdown.

So the studio could either shelve the film indefinitely or do what was previously unthinkable in Hollywood – release it directly to homes first for on-demand streaming, something theaters had been fighting for decades.

Click here to read the story at

Discussion Questions:

  1. What was untraditional about the Universal Studios’ release of the “Trolls World Tour” film?
  2. Why do you think the studio chose a nontraditional release? What other options do you think they had?
  3. What are industry trends?
  4. Why is it important for sports and entertainment marketing professionals to monitor and track industry trends?
  5. Based on information from this story, do you think the release strategy for “Trolls World Tour” will become a trend that other entertainment industry executives will follow in the future? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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