Competitive Edge - Sports & Entertainment Marketing News

The NHL’s tech-heavy plan to draw in young fans


While the Buffalo Sabres were playing the New Jersey Devils, their digital avatars were mimicking each move in virtual reality.

Strap on the VR goggles. Touch a button, and you’re watching the game through the eyes of a skater heading in for a shot.

Click here to read the story at

Discussion Questions:

  1. How has technology impacted the business of sports and entertainment?
  2. What is digital marketing?
  3. How might this news story represent an example of digital marketing?
  4. What is VR?
  5. Why would the NHL and its teams be interested in VR?
  6. What is “puck-tracking” technology?
  7. How might NHL fans benefit from this technology?
  8. What other technology is the NHL implementing?
  9. Who is the NHL targeting with the new technology?
  10. Why do you think they might be targeting this audience?
  11. What is fan experience?
  12. How might this tech help enhance the fan experience at NHL games?
  13. Why might that be important to the league and its teams?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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