A NASCAR race team works best when all the cogs in the engine, so to speak, are working seamlessly together, forming a cohesive bond for the good of the whole to get the job done.
Fictional or not, the Bobby Spencer Racing team crew, comprised of a diverse cast of characters portrayed by a multi-faceted group of actors in Netflix’s The Crew (debuts Feb. 15) learned just that – and so much more about NASCAR.
Click here to read the story at nascar.com.
- What is publicity?
- How might the new Netflix series help to generate publicity for NASCAR?
- Why do you think Netflix chose to debut the new series the day after the Daytona 500?
- Why do you think the Netflix chose to create a comedy series with a NASCAR backdrop?
- What is cross promotion?
- Based on information from this story, how might Netflix and NASCAR both benefit from any cross promotion?