Competitive Edge - Sports & Entertainment Marketing News

Walmart unveils 2020 hot toys list for holidays. Star Wars, Frozen 2, L.O.L. Surprise, Paw Patrol among top gifts.

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Walmart’s annual list of the toys kids say they want the most is out. The retail giant released the “Top Rated by Kids Toy List” early Thursday with “36 of the hottest toys for the 2020 holiday season” that were tested and selected by kids.

Click here to read the story from usatoday.com.

Questions for Classroom Discussion:

  1. What is an ancillary product, as described by lesson 3.3 in your textbook (The Business of Sports & Entertainment)?
  2. Based on the list of the hottest toys in 2020, identify three that represent examples of ancillary products.
  3. What is licensing?
  4. In the case of a ‘Frozen 2’ doll, is Disney a licensee or licensor?
  5. Based on this list of hottest toys, identify three examples of licensed products.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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