Competitive Edge - Sports & Entertainment Marketing News

What’s Next For X Games After ESPN Sells Majority Stake To MSP Sports Capital


On Wednesday, private equity firm MSP Sports Capital (known in part for its investment in McLaren Racing) announced that it has acquired a majority interest from ESPN Productions for X Games. 

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Discussion Questions:

  1. What is competition for the entertainment dollar?
  2. How might the X Games represent an example of competition for the entertainment dollar?
  3. What is event management?
  4. What is event marketing?
  5. Why are both important to the X Games?
  6. Why do you think ESPN decided to sell the X Games?
  7. Who might represent the X Games target audience?
  8. What is digital marketing?
  9. What is social media marketing?
  10. Why are digital and social media marketing strategies important to the X Games?
  11. How might they be a priority moving forward after the ESPN sale of the X Games?
  12. What are broadcast rights?
  13. Do you think ESPN will want TV broadcast rights to X Games events in the future? Why or why not? Be prepared to discuss your answers in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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