Competitive Edge - Sports & Entertainment Marketing News

Why Rap Billboards Are Everywhere


If you happened to be driving through a busy intersection in a major American city this September, you might have seen a cryptic message from Drake. Leading up to the release of Certified Lover Boy, dozens of billboards began popping up around the country, dropping hints about who would be featured on the album.

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Discussion Questions:

  1. What is advertising?
  2. Why do you think bands and artists advertise?
  3. What are the different types of advertising?
  4. What is OOH advertising?
  5. What type of advertising is billboard advertising?
  6. According to information from this story, why are artists like Drake, Kanye, Lil Nas X, and Key Glock choose to promote new releases through a billboard campaign?
  7. Based on information from this story, what are some of the different outcomes artists have hope to reach through a billboard campaign?
  8. What is viral marketing?
  9. What might be required for an ad campaign to “go viral”?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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