Competitive Edge - Sports & Entertainment Marketing News

Why YouTube spent the money on NFL Sunday Ticket


YouTube won the big bidding war for NFL Sunday Ticket yesterday, beating out Apple, Amazon, and ESPN with a deal worth a reported $2 billion a year. NFL fans will now be able to get the out-of-market games package as part of the YouTube TV bundle or on its own in the main YouTube app as part of the Primetime Channels feature.

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Discussion Questions:

  1. What are broadcast rights?
  2. Why are broadcast rights important to the NFL?
  3. What is the NFL Sunday Ticket?
  4. What are exclusive broadcast rights?
  5. Why are exclusive broadcast rights especially valuable to rights holders?
  6. YouTube made a splash over the holidays with the news that they would be investing in the rights to Sunday Ticket. Why do you think this is such a big deal?
  7. What other companies were in consideration for the rights to Sunday Ticket?
  8. According to this story, what are YouTube’s “largest and fastest-growing screens” and why might that explain the importance of gaining the rights to Sunday Ticket?
  9. What is a creator economy?
  10. How might the creator economy change the way Sunday Ticket is presented to football fans?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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