Competitive Edge - Sports & Entertainment Marketing News

Wonderful® Pistachios Teams Up with Marvel Studios’ “I Am Groot” for Plant Protein-Powered Campaign


In celebration of Marvel Studios’ “I Am Groot,” a Collection of Original Shorts coming soon to Disney+, Wonderful® Pistachios launched their “Groot Gets Crackin'” campaign to showcase the plant-protein power of Wonderful Pistachios. 

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Discussion Questions:

  1. What is the difference between marketing through entertainment and the marketing of entertainment?
  2. Which best describes this marketing campaign?
  3. What is promotion?
  4. What type of promotion might this campaign from Wonderful Pistachios represent?
  5. What is limited-edition packaging?
  6. Why would Wonderful Pistachios only offer this packaging for a limited time?
  7. Why would Wonderful Pistachios want to align with “I Am Groot”?
  8. What is positioning?
  9. How is Wonderful Pistachios positioning the product as part of this campaign?
  10. What is an activation as it relates to the business of sports?
  11. Based on information from this story, describe the activation strategy from Wonderful Pistachios.
  12. What is a consumer experience?
  13. What is consumer engagement?
  14. Why do you think Wonderful Pistachios might want to integrate fan experience opportunities as part of this campaign?
  15. What is fandom?
  16. What does fandom have to do with this marketing campaign from Wonderful Pistachios?
  17. How might Disney and Marvel Studios benefit from this promotion?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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