Marketing Currents is a weekly current events news service that highlights unique and relevant business and marketing campaigns throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
In the early days of the pandemic, Diana Wiebe spent a lot of time scrolling through Instagram and TikTok — and she started to notice something. Click here to read the story at npr.org. Discussion Questions:
Discount chain Dollar Tree is raising its price cap to $7 in stores nationwide as inflation continues to affect shoppers across the globe. Click here to read the story at entrepreneur.com. Discussion Questions:
McDonald’s will begin selling Krispy Kreme donuts at its fast food locations this year as part of a phased rollout that will bring the baked goods to its restaurants nationwide by the end of 2026. Click here to read the story at cbsnews.com. Discussion Questions:
Imagine how well a great-tasting pasta with just 9 calories and zero net carbs would sell. Click here to read the story at entrepreneur.com. Discussion Questions:
To commemorate Kansas Day, Kansas Tourism has released a new video inviting audiences to reclaim their vacation in Kansas. Click here to read the story at kansascommerce.gov. Discussion Questions:
Reddit priced its stock on Wednesday at $34 a share, the top of the anticipated range, a signal that investors are excited about the company’s IPO on Thursday. The social media giant raised nearly $500 million in the offering. Click here to read the story at techcrunch.com. Discussion Questions:
Subway is teaming up with T. Marzetti Company, a leading specialty foods manufacturer, to give consumers more of its most beloved sauces, just in time for National Sauce Month. Four sauce flavors, which can be used for dipping, cooking and more, are debuting at grocery stores and retailers across the Read more…
DoorDash plans to explore making drone deliveries in other U.S. locales later this year, the release states. The delivery giant claims drone delivery is “a quick and sustainable delivery option for small, short distanced orders.” Click here to read the story restaurantdive.com. Discussion Questions:
When it comes to who produces the most imaginative art, Lunchables thinks kids can take the cake against AI. Click here to read the story at campaignlive.com. Discussion Questions:
U.S. lawmakers moved a step closer to banning the app after a vote on Wednesday in the House of Representatives. If ratified by the Senate, the bill would make it illegal to distribute or host TikTok in the U.S. Click here to read the story at digiday.com. Discussion Questions: