Competitive Edge - Sports & Entertainment Marketing News

Apple Music takes over Super Bowl halftime sponsorship


Apple Music will be the new sponsor of the Super Bowl halftime show, the NFL announced early Friday morning.

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Discussion Questions:

  1. What is sponsorship?
  2. What is sponsorship inventory?
  3. Do you think the Super Bowl halftime show represents an example of sponsorship inventory?
  4. Why do you think Pepsi chose not to renew their sponsorship of the Super Bowl halftime show?
  5. How do you think brands decide which sports and entertainment properties to sponsor?
  6. Why do you think brands might want to sponsor the Super Bowl halftime show?
  7. Why do you think Apple Music invested in the rights to sponsor this year’s halftime show?
  8. Who will be performing?
  9. What is sponsorship activation?
  10. Why is it important for brands to activate their sponsorships?
  11. How will Apple benefit from the sponsorship?
  12. What is one way they might activate the sponsorship? Be prepared to share your ideas in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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