Competitive Edge - Sports & Entertainment Marketing News

NFL Jersey Rule Boosts Rookie Brands but Can Cost Vets Big Bucks


In April, NFL owners approved a rule change that will allow more players to wear single-digit numbers—once reserved exclusively for quarterbacks, kickers and punters—after teams ran into a shortage of available numbers in the 20-49 range last season.

Click here to read the story at

Discussion Questions:

  1. According to this story, why did NFL owners approve the rule change on what numbers players could wear?
  2. What is a brand?
  3. Can individual athletes be considered a brand? Why or why not?
  4. According to this story, how might being able to keep the same number a player wore in college impact his or her brand?
  5. The article suggests that a change in numbers could cost NFL veterans a lot of money. Why?
  6. Why do you think veterans would be required to purchase all the existing inventory if they wish to choose to change jersey numbers?
  7. How do you think players changing jersey numbers might impact overall jersey sales in the NFL this year?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors