Competitive Edge - Sports & Entertainment Marketing News

NHL All Star Weekend: The Challenge of Marketing NHL Players


The Nashville Predators have seen players with plenty of personality like P.K. Subban and Ryan Johansen, so why is it so challenging to generate buzz around NHL events compared to other sports leagues?

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Discussion Questions:

  1. Why do you think leagues like the NHL host All-Star games and events?
  2. What is event marketing?
  3. Why is it important for the NHL to promote its All-Star events?
  4. This video discusses the idea that this year’s NHL All-Star Weekend had not generated much buzz. What does that mean?
  5. Why is that important to the league and its players?
  6. What could the league do to generate more buzz for its events?
  7. Do you think it is important for leagues like the NHL to promote individual athletes? Why or why not?
  8. Why do you think NHL players aren’t as recognizable as NBA and NFL athletes?
  9. According to the hosts of this podcast, why is it difficult to promote individual players?
  10. If you were a marketing professional working for the NHL, what would you do to promote individual players? Be prepared to share your ideas in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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