Competitive Edge - Sports & Entertainment Marketing News

Ridley Scott Pins ‘The Last Duel’ Bombing on Apathetic Millennials


Ridley Scott knows who to blame for his epic The Last Duel bombing this fall — and it’s not Disney, which he contends did a great job promoting the historical drama.

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Discussion Questions:

  1. Who are “millennials” as referenced in the headline of this news story?
  2. Why do you think marketers sometimes refer to groups of consumers with labels like “millennials”?
  3. Why does Ridley Scott think Millennials are to blame for the poor showing at the box office for his ‘The Last Duel’ film?
  4. In your opinion, is that a legitimate reason why the film bombed at the box office? Why or why not?
  5. Do you think it might be risky for Ridley Scott to publicly blame a specific group of consumers for the film’s disappointment at the box office? Why or why not?
  6. In your opinion, could Disney have done anything differently from a marketing perspective to improve box office sales? Why or why not? Be preapred to discuss your answers in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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