Tostitos® – the Official Chip & Dip of the NFL – is heading to Super Bowl LVIII and opening the doors once again to its limited-time culinary experience, Tost by Tostitos.
Click here to read the story at prnewswire.com.
Discussion Questions:
- What is sponsorship?
- Why do businesses and brands invest in sponsorship?
- How do you think they determine which sports and entertainment properties to sponsor?
- A NFL sponsorship costs a brand much more than a Major League Soccer league sponsorship. Why do you think that is?
- Can Tostitos call itself the “Official Chip & Dip of the NFL” without being a sponsor? Why or why not?
- Why do you think Tostitos would invest in a NFL sponsorship?
- What is sponsorship activation?
- According to this story, how is Tostitos activating their NFL sponsorship at the Super Bowl?
- What is a pop-up?
- Why do you think they are opening a pop-up as part of this activation?
- Who is Kirk Cousins?
- Why do you think they chose to partner with Kirk Cousins for this campaign?
- What is a sweepstakes promotion?
- Why do brands launch sweepstakes promotions?
- Describe this Super Bowl sweepstakes promotion from Tostitos.
- What role will social media play as part of this marketing campaign?
- Why do you think it was important for Tostitos to build a social media component into this campaign?