I just experienced something completely new as a sports fan on Friday.
No, I didn’t get to see the Seattle Mariners win a World Series. No, I didn’t make a hole-in-one on the golf course.
Click here to read the story at geekwire.com.
- What are broadcast rights?
- According to this story, how much did Amazon pay for the rights to NFL Thursday Night Football?
- Why would Amazon invest so much in the rights to the NFL’s Thursday Night Football broadcasts?
- Why do you think they wanted to turn the Thanksgiving game broadcast into a Black Friday broadcast?
- How might the NFL benefit from a Black Friday game?
- What are shoppable advertisements?
- What is a QR code?
- How did Amazon use QR codes to create shoppable ads during the Black Friday broadcast?
- Why do you think some of the codes took viewers to Amazon while others were directed directly to the advertiser’s website (like Priceline or Carnival)?
- What is advertising inventory?
- According to this story, Amazon sold out of its Black Friday game ad inventory. Why do you think so many businesses and brands wanted to advertise during the broadcast?
- According to this story, how much was Amazon charging for a 30-second ad during the game?
- How does that compare to its typical Thursday Night Games?
- What are industry trends?
- Do you think this is the future of advertising during sporting events? Why or why not? How might that represent an example of an industry trend?