Competitive Edge - Sports & Entertainment Marketing News

Detroit Lions playoff tickets vs. Rams most expensive ever for wild-card game

Looking for Detroit Lions playoff game tickets?

By now, you know the Lions host Matthew Stafford and the Los Angeles Rams on Sunday night in a wildly anticipated matchup and the first-ever Lions playoff game at Ford Field in Detroit since it opened in 2002.

Click here to read the story at freep.com.

Discussion Questions:

  1. What is the marketing mix?
  2. What is price?
  3. Why is price an important part of the marketing mix?
  4. What factors might influence ticket prices?
  5. What is supply and demand?
  6. How do you think supply and demand impacts ticket prices?
  7. What is fandom?
  8. How might varying levels of fandom influence prices?
  9. Why do you think demand was so high for the Lions playoff game?
  10. How much do you think individual players impact ticket prices?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.
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