Ahead of the release of “Dune: Part Two,” Warner Bros. is looking to drum up excitement via Snapchat, a platform that could help the company win over the key younger demographic.
Click here to read the story at finance.yahoo.com.
Discussion Questions:
- Why do studios launch marketing campaigns prior to the release of new films?
- Have you seen any promotions or marketing around ‘Dune: Part Two’?
- What is digital marketing?
- Why is digital marketing an important part of a movie marketing campaign?
- What is AR?
- How does AR provide an example of digital marketing?
- Based on what you learned from this news story, describe this digital marketing campaign from Warner Bros. for the upcoming ‘Dune’ sequel.
- Why would Warner Bros. team up with Snapchat?
- What is a target market?
- What demographic might a Snapchat promotion help Warner Bros. to reach?
- Why is that demographic important to the success of this film at the box office?
- How might Snapchat benefit from this promotion? Be prepared to discuss your answers in class.