Glen Powell is giving credit where credit is due regarding his Anyone but You co-star Sydney Sweeney.
Click here to read the story at hollywoodreporter.com.
Discussion Questions:
- What is a marketing campaign?
- Why is marketing important to movie studios?
- Can you think of any examples of marketing around a movie that you recently watched?
- Did that marketing influence your decision to see the movie?
- According to Glen Powell, what are two things that are necessary to sell a rom-com movie?
- Why might that be important?
- How did Sydney Sweeney help with the marketing of ‘Anyone but You’, according to this story?
- Did you notice any marketing around this film? If so, where?
- Based on information from this story, did the film benefit from marketing at the box office?
- Do you think studios will follow a similar game plan for marketing rom-com films in the future? Why or why not?