The din of construction greets visitors to Woodward Avenue, Detroit’s main thoroughfare. The brand-new Hudson’s Tower, now officially the city’s second-tallest building, reached its top height of 681 feet on April 11. New sidewalks are being poured.
Click here to read the story at fastcompany.com.
Discussion Questions:
- What is the difference between event management and event marketing?
- How might this news story provide an example of both?
- What is a pop-up store?
- According to this story, a series of pop-ups filled vacant storefronts in downtown Detroit in time for the draft’s visitors. Why do you think it was important to Detroit to fill those storefronts?
- How might a business benefit from a pop-up location during the NFL Draft?
- What challenges do you think area officials had to prepare for to get ready to host this year’s NFL Draft?
- What is economic impact?
- What is the difference between direct and indirect impact?
- How will Detroit businesses directly benefit from NFL Draft visitors?
- How might the city as a whole benefit, beyond downtown businesses and direct impact, by hosting this year’s draft?