Competitive Edge - Sports & Entertainment Marketing News

Saudi Arabia is building the world’s first Dragon Ball Z theme park

Saudi Arabia is set to become home to the first-ever Dragon Ball Z theme park — a 5.3 million square foot entertainment venue announced as part of the kingdom’s huge Qiddiya project.

Click here to read the story at cnbc.com.

Discussion Questions:

  1. What is Dragon Ball Z?
  2. What is a theme park?
  3. Why might Dragon Ball Z want to open its first-ever theme park?
  4. Why would Saudi Arabia want the theme park to be located there?
  5. What is fandom?
  6. Why is fandom important to the success of a theme park?
  7. Do you think there are enough Dragon Ball Z fans for the new theme park to be successful? Why or why not?
  8. What is geographic market segmentation?
  9. Which geographic markets might Dragon Ball Z theme park marketers consider targeting with its marketing? Why?
  10. In your opinion, will the Dragon Ball Z theme park be a popular destination? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.
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