If you enjoy slam dunks equally as much as dunking chicken wings into ranch, you’re in luck because Buffalo Wild Wings has a slew of deals for its customers during March Madness.
Click here to read the story at usatoday.com.
Discussion Questions:
- What is the difference between marketing through sports and the marketing of sports?
- Based on what you learned from this news story, describe this promotion from BWW.
- Which best describes BWW’s March Madness promotion?
- What is promotion?
- What are the different types of promotion?
- What is a sales promotion?
- What is a “BOGO” offer?
- What type of promotion is a “BOGO” offer?
- What is a sweepstakes promotion?
- Describe the sweepstakes promotion from BWW for March Madness.
- Why do you think BWW is broadcast Jack’s bracket picks on TikTok Live?
- What is a microsite?
- What is the microsite where BWW is directing consumers to participate in this promotion?
- Why do you think they are using a miscrosite as part of this promotion?
- What is the BWW Overtime Wingtime deal?
- How might that promotion help to build brand loyalty?